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Caitlin Burns is a seasoned content and SEO professional with extensive experience in the digital marketing field. Currently serving as the Content and SEO Lead at Dovetail since October 2022, Caitlin has a successful track record in scaling content operations and driving organic growth. Prior to this role, Caitlin was the Head of Content at HealthMatch, where significant achievements included growing the SEO article portfolio to over 1,000 pieces and increasing organic sessions to 150,000 per month while managing a large team. Caitlin's earlier roles at DocsCorp and Groupon Asia Pacific involved developing content strategies, managing social media channels, and producing a diverse range of content formats, demonstrating exceptional skills in content creation and project management across multiple platforms. Educational credentials include a Master’s Degree in Publishing and a Bachelor’s Degree in English Language and Literature from the University of Sydney.