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Willms Buhse is the CEO of doubleYUU, a position held since February 2009. Prior experience includes serving as Director of Products & Marketing at CoreMedia AG from November 2003 to February 2009, where responsibilities encompassed product strategy, management, and marketing. Willms co-founded Bertelsmann Digital World Services between 1999 and 2003 and previously worked as a Project Manager in New Technologies at BMG - The New Music Company and held roles as Senior Director at Bertelsmann and Junior Consultant at Roland Berger Strategy Consultants. Educational qualifications include a Ph.D. in Business from the Technical University of Munich, a Dipl.-Oec in Economics, and a Dipl.-Ing in Industrial Engineering from Leibniz Universität Hannover, along with studies at Comillas Pontifical University and Universidad de Alcalá.