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Luise Beyer is a Marketing Manager at dotSource GmbH, where since February 2016, responsibilities have included authoring the Handelskraft Trendbuch. Luise completed a Master’s thesis focused on Marketing-Automation while serving as a Master’s student. Prior to the current role, Luise gained experience as a Werkstudentin in SEO at Jenpix GmbH, handling SEO analyses, link-building, and content marketing from February 2015 to January 2016. Internships in sales management and marketing were undertaken at Sparkasse-Finanzgruppe and GÖPEL electronic GmbH, respectively. Luise holds a Master of Science in Business Administration from Friedrich Schiller University Jena and a Bachelor of Science in Business Administration from the same institution, along with studies at Alma Mater Studiorum – Università di Bologna.