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Adam Williams has a diverse work experience in various roles and industries. Adam began their career in 2001 as a Results Assistant at Football News Organization Ltd, where they liaised with football authorities and provided updates for the website. Adam then worked as a Technical Operations Manager at Soccernights Ltd from 2006 to 2007. Adam joined txtNation in 2007 as a Client & Networks Relations Coordinator, where they managed contracts and maintained relationships with customers and partners. In 2012, they moved to ImpulsePay and held multiple roles, including Chief Operating Officer and later Chief Executive Officer, contributing to the development and monetization of mobile phone services. Adam's most recent position is as the Chief Payments Officer at Donr, a SaaS business focused on delivering fundraising solutions to UK charities.

Adam Williams has a Bachelor's degree in Business Information Technology (FdSc) from the University of Plymouth, which was completed between 2004 and 2006. In 2008 and 2009, they pursued a Certificate in Management (CertMgmt) from The Open University. Currently, they are studying for a Master of Business Administration (MBA) with a focus on Computer/Information Technology Administration and Management at The Open University, which is expected to be completed in 2023.