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Barron’s career has included more than 11 years at Cadbury, where she rose to the positon of managing director on premium brand Green & Black’s.

She left the confectionery company in 2011, a year after it was bought by Kraft, and spent several years working as an independent consultant. In 2016, she was hired by Costa as chief marketing officer, rising to CGO in 2019.

Shortly after joining Costa, Barron appointed Bartle Bogle Hegarty as the brand’s global creative agency, after a pitch involving Anomaly London, CHI & Partners and Grey London. She later also added Pablo to the brand’s roster.