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Heather McGovern is an accomplished marketing professional with extensive experience in strategic marketing and insights across various sectors. Currently serving as the Director of Marketing Strategy and Insights at Domain since January 2023, Heather has previously held senior positions such as GM Digital & Marketing at MyState Limited and Chief Product & Marketing Officer at BankVic. With a foundational career that includes key roles at AIA Australia, Incitec Pivot Limited, National Australia Bank, American Express, and RBC Royal Bank, Heather has developed a strong expertise in product development, channel development, and commercial strategy. Heather's academic background includes a BA in Communications - Marketing and Advertising from the University of Canberra.