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Lydia Thacher serves as the Vice President of Digital Commerce at Dollar General since March 2020, where responsibilities include defining and executing the digital strategy to enhance sales and customer experience, while leading a cross-functional team in managing user experience and ecommerce. Previously, Lydia held roles such as Senior Director of Digital Merchandising & Commerce at Dollar General, where oversight of ecommerce and digital merchandising was key, and contributed as Business Transition Consultant at Five Below. Past experience includes significant positions at Hollar, Topline Corporation, ShoeDazzle, and Free People, showcasing a robust expertise in merchandising, buying, and digital strategy within the retail sector. Lydia holds a Bachelor of Arts in History from UCLA and an Associates of Arts in Merchandise Marketing from FIDM.