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Amanda Stephenson is a seasoned marketing professional with extensive experience in retail marketing and project management. Currently serving as Senior Director at Dollar General, Amanda leads the development of integrated marketing campaigns utilizing a data-driven approach to enhance customer engagement. Previous roles include Senior Advertising Manager at Dollar General, where Amanda managed marketing strategies across various teams and contributed to significant sales growth. Prior to that, experience includes project management at BOHAN and a role at Warner Music Group overseeing branding and marketing efforts. Amanda also has a background in fitness instruction, specializing in the Lagree method, and holds a BBA in Music & Entertainment Marketing from Baylor University.