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Guilherme Freire has held various roles in the business world since 2011. In that year, they earned an MBA at The Wharton School. In 2012, they co-founded and became president of LIVO eyewear. In 2017, they founded and became president of the Brazil Chapter of the Wharton Alumni Angels. In 2018, they co-founded and became president of Grow Mobility. In 2019, they became an investor at Kovi. In 2020, they became an investor at Norte Ventures and co-founder and CEO at Dolado. In 2021, they became an investor at Nomo, a board member at Quicko, and an investor and board member at BHub.

Guilherme Freire obtained a Bachelor of Engineering degree in Production Engineering from Pontifícia Universidade Católica do Rio de Janeiro between 2003 and 2007. Guilherme then went on to earn a Master of Business Administration degree from The Wharton School between 2011 and 2013. Additionally, they have obtained a Growth Master Certification from GrowthHackers in November 2020 and an Exponential Foundation Series certification from Singularity University in October 2017.