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Mert Senkal is a seasoned professional with extensive experience in customer experience and brand management at Doğuş Otomotiv since June 2006. Currently serving as Customer Experience and Media Investments Manager, Mert is responsible for developing the customer experience strategy and ensuring value is delivered at every customer touchpoint. Previous roles include Corporate Brand and CRM Manager and Manager of Business Process Management, where Mert oversaw customer relations projects and all business process activities across a diverse portfolio of automotive brands. Mert's early career includes a position as Sales Coordinator at Eralp Makina. Mert holds an MBA from Koç University and a degree in Chemical Engineering from Istanbul University.