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Bill Spink is currently a Partner, EVP, and Senior Strategist at DMW Direct since May 2023. Prior to this, Bill held the role of Partner and Chief Creative Officer at the same company from 2000 to 2023. Before DMW Direct, Bill was the Vice President and Chief Creative Officer at DIMAC Direct from 1997 to 2001, working with clients such as Microsoft and Xerox. Bill also served as a Managing Partner and Creative Director at Gillespie Advertising (now MRM McCann) from 1985 to 1997, where Bill was involved in launching the first live VISA application on the web. Bill's extensive experience in creating effective response marketing programs across various media platforms for a wide range of clients showcases their expertise in the industry.