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Marcus Spurrell is the CEO of DMALL as of August 2023, previously serving as Chief Technology Officer and Chief Digital Officer at DFI Retail Group from September 2018 to August 2023, where responsibilities included overseeing digital initiatives and launching the Yuu Rewards program in Hong Kong. Marcus has a significant background in digital strategy and analytics, having held the position of SVP Digital Personalisation, Loyalty & Analytics at Ahold Delhaize from July 2016 to September 2018, and Senior Vice-President Digital at Delhaize Group from September 2012 to July 2016. Earlier roles include Vice President Global eCommerce at Adidas Group and Global Head of Digital Marketing & eCommerce at Reebok International. Educational qualifications include a Bachelor's Degree in Japanese and Economics from SOAS University of London and further studies at INSEAD and Harvard Business School Online.