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Catherine Woo has worked in the sales and marketing operations field since 2002. Catherine began their career at LeapFrog as an International Business Manager in 2002. In 2008, they moved to Livescribe Inc. as the Director of International Sales. In 2015, they joined Touchjet as the Director of Sales and Marketing Operations. Most recently, in 2019, they joined DMAI as the Director of Sales Operations, Marketing & Customer Success.

Catherine Woo has a BSc in Cell Biology and Genetics from The University of British Columbia. Catherine also holds a Post Graduate Diploma in Business Administration from Simon Fraser University. Lastly, they have an MSc in Engineering Enterprise Management from The Hong Kong University of Science and Technology.