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Caroline Parkes is an accomplished leader in customer engagement and marketing strategy, currently serving as Chief Experience Officer at Wonderhood Studios since September 2024 and Chair of the DMA Awards Committee since January 2024. Prior experience includes roles as Chief Strategy Officer and Chief Experience Officer at RAPP, Founder of ColourPop Marketing, and Strategy Partner at LIDA/M&C Saatchi, where Caroline contributed to winning Campaign Engagement Agency of the Year twice. Earlier career highlights include leadership positions at Joshua G2, Proximity, Craik Jones, and Advertising Principles, where Caroline played a pivotal role in pioneering planning as a key agency function. Caroline holds a BA (Hons) in Classics from the University of Leeds and recently completed a Senior Management Graduate Programme at Omnicom University.