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George Lu is an experienced sales professional with a strong background in the technology and LED display industries. Currently serving as Regional Sales Manager for Europe at DJI since December 2019, George previously held roles at Hikvision, including Channel Sales and New Channel Development for the Benelux and France regions from June 2018 to December 2019. George began the career at Shenzhen Retop LED Display CO., LTD. as Overseas Sales for RETOP USA from April 2016 to April 2018, promoting large-scale LED screens for prestigious events. Educational qualifications include a Bachelor of Arts in English Language and Literature from Xiangtan University, completed in 2016.