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Gretta Fitzpatrick is an accomplished marketing professional with extensive experience in digital and event marketing. Currently serving as a Senior Marketing Manager at Dixa since February 2021, Gretta focuses on demand generation and brand awareness across key markets, including the US, UKI, Nordics, DACH, and Benelux. Previous roles include Digital Marketing Manager at JustGiving, where Gretta developed digital acquisition strategies and optimized conversion rates, and Head of Acquisition at AxiCorp, overseeing a global customer acquisition strategy. Gretta's career also spans positions at Wavemaker, Artefact, iProspect, Goldfish Marketing, channelforge, and an internship at Airbus. Gretta holds an MSc in Management (Digital Marketing) from Dublin City University and a Bachelor of Business (Hons) from Waterford Institute of Technology.