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Guillermo Liras is an experienced marketing professional with a strong background in the healthcare and consumer products sectors. Currently serving as the Iberia Unilever Consumer Brands Marketing Manager at Diversey Europe since January 2018, Guillermo also leads marketing initiatives for the healthcare sector, focusing on infection prevention and hard surface disinfectants. Prior roles at Diversey Inc. and Diversey España included Marketing Manager for the Healthcare Sector and Portfolio Manager for hard surface disinfectants, personal care, and communications. Previous experience includes marketing communication responsibilities at MADRID SNOWZONE and Global Estratégias/Demos Group in Portugal. Guillermo holds a Master in Customer Centric Marketing from ESIC Business & Marketing School and a degree in Business Sciences from Universidad Complutense de Madrid.