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Jeri Antonnette Martinez - Crisostomo is an experienced professional in customer management and marketing communications, currently serving as Director of CVM & Loyalty at DITO Telecommunity Corporation since June 2024. Prior to this role, Jeri held significant positions at AIA Philippines, where responsibilities included leading the Customer Champions Tribe and overseeing customer lifecycle management. Jeri's career also includes key positions at Rizal Commercial Banking Corporation, focusing on digital consumer engagement, and various senior roles in marketing at Smart Communications, where strategies were developed to enhance brand relevance and consumer engagement. Jeri's professional journey began after earning a degree in AB Communications, Advertising and Public Relations from Ateneo de Manila University.