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Ruben Gamez, originally a software developer, bootstrapped his software business, Bidsketch, while working full time and quickly grew it into a profitable business. He spent several years working for a billion-dollar payroll company. There, he helped build and manage a custom proposal system used to regularly win seven and eight-figure deals. After learning about the psychology behind closing large deals and helping friends with their client meetings, Ruben decided to make it his mission to take away the pain from the proposal process and thus was born Bidsketch.