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The Communications and Public Relations team at the Distilled Spirits Council of the United States (DISCUS) is responsible for developing and executing strategies that enhance the organization's public image and advance its advocacy goals. The team manages media relations, crafts engaging content for social media and other communication channels, and ensures consistent and effective messaging around DISCUS's initiatives, public policies, and industry developments. They work to influence public opinion, foster positive relationships with stakeholders, and amplify the association’s role as a leading authority in the distilled spirits sector.