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Steven Appleby currently serves as Vice President of Brand, Franchise and Strategic Insights at The Walt Disney Company since October 2023. Prior to this role, Steven was Vice President of Strategic Insights and Integration at Disney Media & Entertainment Distribution from January 2021 to October 2023. Steven's career at The Walt Disney Company began in September 2005, where various positions included Vice President of Corporate Brand Development, Director of Brand Development, and Manager of Brand Development, among others. Prior experience includes an internship as Assistant Product Manager at The Walt Disney Studios and Cadbury plc. Steven holds a degree in Business Administration from the University of Bath.