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Alisa Lopano is a seasoned professional in creative marketing and design, currently serving as the Director of Creative Services at Discover Lehigh Valley since January 2018, where responsibilities include managing the design and workflow of marketing initiatives to promote tourism in the region. Prior experience includes roles as Creative Services Manager at Zachys Fine Wine, overseeing advertising initiatives and managing design projects, and as a Graphic Designer for Lincoln Center for the Performing Arts, where design standards and advertisement production were emphasized. Additional experience encompasses positions at The Journal News, Newhouse School, The Boston Globe, and various graphic design roles, culminating in a BS in Graphic Arts from Syracuse University and further education at Muhlenberg College.