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Rob Cook is a seasoned marketing executive with extensive experience in the financial services sector. Currently serving as Vice President and CMO of Home Loans at Discover Financial Services, Cook has successfully scaled originations by 20X, leading to the company's position as the largest provider of home equity loans. Prior roles include Senior Director of Marketing and Customer Experience at BMO Harris Bank, where Cook directed integrated marketing strategies for a diverse product portfolio, and Head of Marketing & Analytics at HSBC, overseeing significant marketing and analytics functions. With a solid foundation in consulting roles at Zyman Group and Booz Allen Hamilton, as well as academic credentials including an MBA from Duke University and a BA from the University of Pennsylvania, Cook combines strategic insight and analytical prowess to drive customer growth and business success.