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Ayman Abd Alazem currently serves as the Head of Experience Data & Analytics at Diriyah Company since August 2023, focusing on enhancing customer experience across Diriyah Projects and establishing a comprehensive data and analytics framework. Prior to this role, Ayman had a 15-year tenure at Nahdi Medical Co., where positions included Head of Data Analytics & Guests' Personalization, Head of Business Intelligence & Analytics, and Business Intelligence Manager, demonstrating expertise in loyalty data analytics, business intelligence solutions, and customer-centric strategies. Ayman began a career in pharmacy as a Chief Pharmacist after earning a Bachelor's degree in Pharmacy from Alexandria University.