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Rock Lane is an experienced director with over two decades of expertise in film, television, and commercial production, currently serving as a Director at the Directors Guild of America since January 1999. Rock possesses more than 10 years of development experience, with a successful track record in producing series, films, and commercials for major networks and production companies. Rock's comprehensive skill set includes budgetary oversight of projects exceeding $100 million, cross-functional collaboration in large studios, and proficiency in production techniques related to stunts and firearms. Previous roles include VP of Production/Product Development at Beachbody, Director of Production at Ductape Inc, and Chief Marketing Officer/Head of Production at Revenue Frontier/Celebrity Shopping Network, where Rock pioneered various brand initiatives. Rock holds a Bachelor’s degree in Sociology from UCLA, emphasizing applied demography.