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Algernon (Algy) Pereira GAICD, BCOM, currently serves as Group CEO and Board Member at Direct Group Pty Ltd, overseeing TVSN and Innovations since July 2023. With extensive experience in retail and management, Pereira held positions including Managing Director at FREECHOICE Tobacco & Gifting and Chief Executive Officer for various companies such as Cue Clothing Co. and Flannerys. Pereira co-founded Primex Australia and played a pivotal role in managing commercial operations at Metcash. Education includes a Graduate Diploma from the Australian Institute of Company Directors and a Bachelor of Commerce in Marketing and Accounting from the University of Madras.