Founded in 2014, Direct Cellars began as a small community of wine lovers on the internet delivering premium wine to your front door monthly. Since then, we have evolved into a wine club that delivers on the promise that premium wines don't have to cost a fortune, making it more fun than ever to share your wines with friends. 

To get the word out about our premium wines, Direct Cellars turned to a direct marketing model in 2016 and has over 10,000 of our wine loving Members sharing our exclusive wine club membership daily. 

We're a community of wine enthusiast that appreciate education, discovery, value and opportunity. 

Get In. Get Wine. Get Social!

What makes us distinctive:

How it works...
We have relationships with premium vineyards and wineries that produce amazing varieties of wine, so we can ship you new wines every month to discover. 

We buy superior grapes & wines...
We negotiate on your behalf! We have wine buyers in 10+ different countries, and together we partner with top wineries to select premium wines you will love. 

Instead of using winery labels, we purchase wine directly from them and make the selections Direct Cellars premium brands. 

We make it wonderful
Wine comes to us from all around the world and we always put the extra effort into it to ensure it's wonderful. 

We have expert winemakers, led by our Direct Cellars Director of Winemaking who makes sure every wine is handled with care, blended and aged with precision, and bottled beautifully for you to enjoy. 

Brands
Since we source from around the world, we have distinctive brands representing the local beauty and character of where they are produced.

Wonderful value for our members...
Our insider knowledge and esteemed partnerships, combined with the fact that we own our brands (avoiding huge advertising and retailing expenses) means we deliver great value to our Members. 

Join us and enjoy wines that typically retail for 2 to 3 times our member prices. 

You can reorder your favorites online in your member account!


Consumer Goods

Food & Beverage

Direct Cellars

Peter Sperling

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Teams at Direct Cellars

Sales Team

Leadership Team

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Teams at Direct Cellars

Sales Team

Leadership Team

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