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Rotem Livneh-Kelly has a background in brand management and marketing, particularly in the beauty and hair care industry, working with well-known brands such as Head & Shoulders, Pantene Pro V, Herbal Essences, and Wella. They have experience in trade marketing, sales, and account management roles, driving growth and market share for various companies like Procter & Gamble and Diplomat. Livneh-Kelly also has experience in customer service management at Kidum Group, where they implemented processes to enhance the overall customer experience. Their educational background includes a Bachelor of Science degree in Natural Sciences from Ben-Gurion University of the Negev.