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Christa Alaburda is an experienced marketing professional with a strong background in customer commercialization and category management across various sectors. At The J.M. Smucker Co., Christa leads Joint Business Planning initiatives for major retail customers in both the Pet Specialty channel and Target + Meijer, driving significant revenue growth through strategic customer planning and activation for notable brands. Previous roles include Channel Marketing Manager at Waxman Consumer Products, where Christa developed account-specific growth strategies and successfully launched new products, and Assistant Category Manager at ShurTech Brands, focusing on the Liner & Bath and Moving & Mailing categories. Christa holds an MBA in Finance from Ashland University and a BA in Speech Communication from Miami University.