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Javier Balaguera is an accomplished marketing and culinary executive with extensive experience in developing strategic marketing initiatives across various international markets. Currently serving as the Executive Director of Marketing and Culinary, International at DineEquity since September 2014, Javier oversees brand positioning, customer experience, and product innovation. Previous roles include Marketing Director for Latin America & The Caribbean at DineEquity, where responsibilities encompassed driving marketing strategies for IHOP and Applebee's, as well as Director of Marketing at Bandai America, where Javier initiated operations in Mexico and introduced key product lines. Early career experience includes significant contributions at McDonald's Corporation, focusing on young adult marketing across multiple countries, and establishing a marketing consultancy. Javier holds multiple degrees in business administration, marketing, and political sciences from prestigious institutions, including IPADE Business School and Harvard University.