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Joachim Bentz is an experienced marketing professional with a strong background in leadership and consulting roles across various industries. Currently serving as the Chief Marketing Officer and Consultant at DILA Medical Laboratory, Joachim has held significant positions such as Managing Partner at KA.KA.HA/ISD Group, and multiple leadership roles at Imperial Tobacco, including Head of Insights & Intelligence for the Ukraine Cluster and Marketing Director. Previous experience includes key marketing positions at Beiersdorf in different countries, such as Marketing Director in Ukraine and Marketing Manager in Russia. Joachim's educational credentials include participation in the Participant-Centered Learning Seminar at the Indian Institute of Management Bangalore and completion of the General Management Program at Harvard Business School.