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Roger Braidi is an accomplished media professional with extensive experience in leadership roles across various sectors. Currently serving as the General Manager of Media at Digitect in Riyadh and Jeddah, Roger oversees a diverse client portfolio while ensuring profitability and strategic growth for the media department. Previously, as the Executive Director at Efficiency media agency, Roger managed high-profile clients and operations in multiple sectors, including Automotive and Luxury. Early career experience includes key positions at Omnicom Media Group (MENA), focusing on buying strategies. Roger holds a Bachelor of Arts in Interior Design from Notre Dame University in Lebanon.