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Kathleen Metzger has extensive experience in the marketing and insights field, currently serving as Senior Vice President at Digitas North America since January 2020, where leadership roles include overseeing consumer and small business insights for a large financial services client and managing a team of 16 analysts and technologists. Previously, Metzger held several positions at Digitas from 2012 to January 2020, focusing on media strategy, advanced insights, and data analysis, successfully guiding numerous cross-channel campaigns and developing impactful measurement frameworks. Early career experience includes account management and analytics at Fathom Communications. Metzger holds a B.S. in Marketing from Miami University (2001-2005).