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Jonida Sema currently serves as the Vice President Director of Data and Analysis for Haleon at Digitas North America, a position held since February 2023. Prior to this role, Jonida Sema was the Director of Analytics at Carat USA from January 2022 to February 2023 and held the position of Associate Director of Data and Analysis at Digitas North America from October 2019 to January 2022, focusing on clients such as Comcast and Samsung Global. Jonida Sema's earlier experience includes various roles at Spark Foundry, Cadreon, Initiative, and Reprise Media, working with brands like Citi Bank, BMW, and Hyundai. Jonida Sema began a career in sales with Albtelecom Sh.a. and holds a Bachelor's degree in Business Administration and Management from the University of Tirana, earned between 2005 and 2009.