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Matthew Paveley is an accomplished digital media professional with extensive experience in media activation and strategy development. Currently serving as the Head of Media Activation at Digital Whiskey since September 2024, Matthew previously held the position of Digital Media Manager at Bally's Interactive from April 2020 to September 2024, where significant contributions included leading full-funnel digital strategies for Asia & ROW and enhancing ad serving and attribution processes. Prior roles include Senior Digital Media Executive at Bally's Interactive, managing programmatic channels and supplier relationships, as well as Senior Social & Display Executive at Artefact, overseeing client operations for various brands. Matthew's career began with positions at Pendragon PLC and Honda Motor Europe Ltd, focusing on data analysis and digital marketing. Matthew holds a Bachelorā€™s Degree in Marketing from Nottingham Trent University.