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Elena Varini, MBA, is an accomplished professional in eCommerce and digital marketing, currently serving as the Head of eCommerce & Digital Marketing at U.G.A. Nutraceuticals since April 2022. In addition, Elena is an Associate at Top 500 Digital MasterMinds, contributing to a network of digital sector leaders. Prior experience includes roles as International Growth Manager and Senior eCommerce Account Manager at Kooomo, where responsibilities encompassed client revenue growth and market expansion for key clients like Kraft Heinz and Morrisons. With a strong foundation in digital marketing, Elena has held positions at Bookassist, Liu Jo S.p.A, Webranking, and iProspect, focusing on digital advertising campaigns and optimizing search engine visibility. Educational qualifications include an MBA from Bologna Business School and various diplomas in data analytics, project management, and digital marketing disciplines.