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Bassam A. is an experienced professional in customer experience and multimedia design, currently serving as the Customer Experience Lead at Digital Dubai since June 2018. Prior to this role, Bassam held positions such as UI/UX Specialist at Mohammed Bin Rashid Housing Establishment and Creative Production Specialist at Nawah Energy Company, where responsibilities included enhancing user experiences and collaborating with design teams. Earlier career roles included Senior Multimedia and Graphic Designer at DirectFN and Multimedia Team Leader positions at Arabic Computer Systems and knowledgehorizon, focusing on graphic design, team management, and interactive e-learning solutions. Bassam's educational background includes a Bachelor's Degree in Computer Science from Yarmouk University, completed in 2013.