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Miao-Shan is a digital project and user research leader with extensive experience in designing and optimizing digital products for the Chinese market. Currently serving as Digital Project Leader at Digital Creative and User Research Project Leader at UX Spot, Miao-Shan has successfully collaborated with clients such as IKEA, LVMH, and Nike, focusing on WeChat mini programs, custom apps, and user experience design across various industries including automotive and luxury. Previous roles include Regional Account Manager for Container xChange, where Miao-Shan excelled in closing deals and generating leads, and Customer Success Executive at Slasify, contributing to B2B partnerships. Miao-Shan's educational background includes a full scholarship at Sciences Po for a Future Scholars Program in Economics, alongside degrees in East Asian Studies and literature, complemented by various exchange programs.