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Sayuri Hiroi has a diverse work experience spanning various industries. Sayuri currently holds the position of Director of Business Development at Digital Alchemy, where they are responsible for improving brand recognition and financial growth. Prior to this, Sayuri was a Board Member at H.I.S Thien Minh Holdings. Sayuri also served as a Hotel Manager at Flower Garden Hotel, a Senior Business Development Manager at TMG - Thien Minh Group, and in sponsorship sales at VBA - Vietnam Basketball Association. Sayuri began their career as a Sales Manager at Hanoi Daewoo Hotel and worked as a Japanese Sales Executive/Guest Relation at Meliá Hotels International. Additionally, Sayuri had roles as a Swimming Instructor at Konami and a Restaurant Waitress at Shichifuku in 2008.

Sayuri Hiroi attended Airline, International and Resort College from 2008 to 2010, where they studied Airline Business/Service. In 2008, they also completed an ESL program at Auburn University. Sayuri has additional certifications in Flower Garden Hotel Hanoi from Safehotels and in Marketing SEO, Content Marketing, PPC, and Digital Analytics from Simplilearn.