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Erik Lenaerts is an accomplished digital business coach and architect with extensive experience in guiding organizations through digital transformation and innovation. Currently serving as a Digital Business Coach at Castles & Coffee since January 2018, Erik assists small to medium-sized companies in developing business concepts, crafting product narratives, and establishing agile organizational structures. As a Digital eXperience Architect and Enterprise Architect at Digipolis Antwerpen, Erik contributes to enhancing the digital landscape of the city and overseeing initiatives in blockchain, IoT, and API ecosystems. Erik also owns LINE20, focusing on digital coaching, enterprise architecture, and culture design, and has previously held key roles in digital marketing and enterprise architecture across various organizations, including Wolters Kluwer, AG Insurance, and Truvo. With a robust educational background in marketing and computer science, Erik is committed to fostering sustainable corporate cultures and innovative practices.