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Amir Heydari is an experienced business leader currently serving as Chief Strategy Officer at Digikala since November 2020, with previous roles including Strategy and Investment Director and Senior Business Development Manager. Concurrently, Amir is a Board Member at Diginext.ir, appointed in July 2023. Prior experience includes Strategy and Business Development Manager at Takhfifan, where responsibilities included developing business strategies and managing projects for improved performance. Amir also held significant roles at System Group, where leadership in service management and business analysis was key, and performed freelance management consulting with a focus on retail industry best practices and business planning. Amir holds an MBA in Strategy from Sharif University of Technology and a B.S. in Industrial Engineering from Iran University of Science and Technology.