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Michiel van der Borg is an experienced professional in customer value management (CVM) and business intelligence (BI), currently serving as the Head of CVM & BI at Digicel Group since January 2016. Responsibilities include overseeing CVM activities across fourteen markets, leading a team focused on enhancing customer experiences and maximizing customer lifetime value. Previous roles at Digicel include Head of Prepaid Pricing & CVM, CVM Manager for the South Caribbean, and Segmentation and Product Life Cycle Manager. Additional experience consists of a project lead position in change management at Univé Verzekeringen and a data analyst role at Digicel Group. Michiel van der Borg holds a Bachelor's Degree in Business/Managerial Economics from Hanze University of Applied Sciences Groningen.