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Tammy Smith has worked in the digital marketing industry since 1990. Tammy began their career as an Assistant Store Manager at Sound Warehouse and Video Visions. In 1996, they worked as a Data Entry/Clerical and Technical Writing at International Jet Aviation and wrote a training manual for the position. From 2007-2008, they worked as a Freelance Web Design/Flash Projects. In 2008, they began working at Page 1 Solutions as an SEO Strategist and was later promoted to Senior SEO Strategist. In 2018, they started their own business, Tammy Smith/Natural 20 Digital, where they offered consulting and on-site technical help with websites, Google My Business Listings, and other online marketing needs. In 2020, they began working at Digible, Inc. as an SEO Strategist and at Advice Media (formerly Page 1 Solutions) as a Paid Media Strategist (Lakewood Office).

Tammy Smith's education history includes a AA from Community College of Denver from 1995 to 1997, an AA from The Art Institutes from 1988 to 1990, an English/Communications degree from Metropolitan State University of Denver from 1997 to 2000, and a Certificate in Web Design/Web Development from Red Rocks Community College from 2006 to 2008. Additionally, Smith has obtained several certifications, including a Fair Housing Institute Certification from The Fair Housing Institute, Inc. in September 2020, a Searchlight Certified from Conductor, Inc. in February 2015, a Yext Certified Partner from Yext in September 2013, a Google Analytics 4 Certification from Google in September 2022, and a Google Ads Certification from Google Ads in April 2020.