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Holger Schmitz is an experienced professional in organisational transformation and brand strategy, currently serving as Principal Consultant and Practice Lead at diffferent since April 2021. Prior roles include Senior Consultant at diffferent Strategieagentur and Associate at Lea Leadership Equity Association GmbH, as well as extensive experience as a Freelancing Consultant. Holger Schmitz's expertise encompasses marketing research, consumer insight, and the development of communication and positioning strategies linked to corporate responsibility. Holger Schmitz earned a Master's degree in Media Science from Hanover University of Music, Drama and Media between 1992 and 1998.