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Roberto Hernández has extensive experience in social and digital strategy, currently serving as Executive Director of Social and Digital Strategy at Dieste Inc. since April 2018, where responsibilities include overseeing campaigns for major clients like AT&T and Frito-Lay. Previously, Roberto was Director of Digital and Social Strategy at fluent360, leading multicultural programs for clients such as Nissan and Humana. Roberto's career began with significant roles at LatinWorks as Digital Director, managing campaigns for prominent brands, and at Cohn & Wolfe as Senior Account Executive, implementing innovative programs for Nokia. Early roles at GCI Group Mexico and eBeacon Communication involved strategic PR initiatives for high-profile technology clients. Roberto holds a Bachelor's degree in Communications Science from Tecnológico de Monterrey.