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Carolina Andrade is an experienced marketing and communication professional, currently serving as the Marketing and Communication Director for Latin America at Dichter & Neira Research since May 2021, where responsibilities include developing marketing strategies across thirteen countries. Prior to this role, Carolina held several positions at Kantar, including Marketing and Communication Manager for Colombia and Ecuador, contributing to the establishment of marketing functions in Brazil and leading strategic marketing planning. As the founder and director of Conexxus Comunicação e Marca, Carolina focused on content marketing and social media strategy. Additional experience includes senior positions at O Estado de S. Paulo and Grupo RIC Paraná, demonstrating expertise in market analysis, consumer insights, and team management. Carolina holds a Bachelor’s degree in Social Communication from Pontifícia Universidade Católica do Paraná, a Post Graduate degree in Marketing from FAE Business School, an MBA in Strategic and Economic Management from FGV, and a recent certification in Digital Marketing from Universidad de La Sabana.