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Julian Peterson has worked in a variety of roles in the marketing and digital sectors for over 20 years. Starting in 1995, they were a Director at The Watershed, a company with three venues in Wimbledon, Croydon and Watford. In 2006, they worked as an Outdoor Clerk at Woodroffes Solicitors. In 2007, they became the Marketing Director at Ink Publishing in Singapore. In 2008, they took on the role of Marketing & Digital Director at Time Out Sydney, followed by a similar role at Time Out Melbourne in 2010. In 2015, they became a Consultant at Louder Group, and in 2011 they took on the roles of Managing Director APAC and Country Manager - AU, Sales & Marketing Director - APAC at Dianomi, a digital performance marketing platform.

Julian Peterson completed their education history with a Master of Behavioural Economics from the University of Technology Sydney in 2023. Prior to that, they completed a Graduate Certificate in Behavioural Economics from the same institution in 2020. From 2009 to 2020, they were a Lifesaver, Silver Medallion - IRB Driver & trainer, Training Officer of the Year at the North Bondi Surf Life Saving Club. Julian also attended Eton College from 1985 to 1990, studying Politics & Economics, Julian'story & Geography.