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Craig Benson is a seasoned diamond expert with a robust career spanning over three decades in sales and management. Currently working at Diamonds Direct since January 2020, Craig leverages extensive experience from previous roles, including serving as President and Owner of John Rich Jewelers, where annual sales exceeded $1 million and a loyal customer base of 5,000 was established. Craig's background includes notable positions such as Senior Sales Representative at Classic Chevrolet, where recognition as the top truck sales producer in 1989 was achieved, and a Leasing Specialist at Bank One, managing leases totaling approximately $5 million monthly. Craig's educational accomplishments include studies at the Gemological Institute of America and Ohio University, focusing on diamonds and gemology.