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Lelu is a Digital and Content Strategist. Born and raised in Buenos Aires, Argentina, she moved to London in 2019. Lelu will always say that advertising chose her and not the other way around because she learns by doing. After starting her career with R/GA as a Community Manager for brands like AB InBev and Unilever, Lelu continued her path in advertising and communication through the strategic field, working with brands like AB InBev, Constellation Brands, COTY and Delivery Hero, amongst others.

Lelu truly believes that advertising casts a very strong cultural impact that is key for moulding behaviours and ideas, and that’s why, by continuing working in this field, she is committed to having the responsibility in shifting how she communicate ideas.