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Westin Grabow possesses extensive experience in consumer planning and innovation, currently serving as Sr. Manager of Consumer Planning at Diageo and previously holding the position of Director of Innovation during a secondment. Notable roles include Senior Director of Innovation at Firefish Ltd, Senior Strategist at Egg Strategy, and Sales and Business Development at Cybertary Littleton. Additionally, Westin Grabow founded Renascent Marketing Research LLC, where the role of Brand Strategist/Owner was undertaken.